Born in Sardinia, Antonio Gramsci was a journalist and one of the founders of the Italian Communist Party. Jailed by Mussolini's regime in 1926, he wrote the Prison Notebooks in prison, with reflections on culture and power. He died in 1937, shortly after finishing his sentence, and his ideas left a mark on the social sciences.
Core ideas
Ruling groups hold power through cultural consent as well, which is hegemony
Schools, the press, and religion help form a society's common sense
Social transformation requires a long cultural struggle, not just the seizure of power
The tradition: Gramscian Marxism
Gramscian Marxism is a reading of Marx that puts culture, ideas, and hegemony at the center of power, not just the economy. Gramsci is its creator.